MTN Backyard Series
July 24th, 2009
UPDATE: [30/09/09] Backyard series won a Bronze Loerie!
Experiential: Microsite
UPDATE: [27/07/09] Backyard series is a finalist in seven categories of the Loerie awards!
Experiential: Websites
Experiential: Microsite
Experiential: Digital Crafts
Experiential: Digital mixed-media campaign
Experiential: Viral
Experiential: Non-broadcast video & film
Experiential: Campaign
http://www.backyardseries.tv
http://www.youtube.com/user/BackyardSeries
http://www.facebook.com/pages/wwwBACKYARDSERIEStv/35098948615
AS3
Papervision 3D
PureMVC
Part of a huge MTN campaign, advertised at cricket studiums and on telly when cricket matches are being shown.
Features a “Backyard Builder” allowing our users to customise their own backyard by adding a choice of obsticles and setting there values [2,4,6 or Out]. You can then invite users to view and vote on your backyard, each backyard has its own scoreboard and following.
The game is phased so the user can play tougher matches once they have “cracked” the previous levels.
We took photos in studio of the batsman and bowler, cut them out and templated them to the sites requirements, ie blocking, hitting a shot, going out and being struck by the ball.
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Posted by Kyle Ward
